Amazon will be winding down its Prime Try Before You Buy program, which let Prime members try on clothes before paying for them, reports The Information. It will shutter on January 31st, according to a banner at the top of the service’s landing page.
Amazon spokesperson Maxine Tagay said in a statement emailed to The Verge that the company is discontinuing the service because it only worked for a “limited number of items” and customers have been “increasingly using our new AI-powered features” to decide what to buy.
Tagay gave examples like Virtual Try-On AR feature that puts 3D renders of shoes from certain brands on your feet using your smartphone’s camera. She also mentioned the company’s LLM-powered “personalized size recommendations” that tweak size recommendations based on customer reviews.
Prime Try Before You Buy launched in 2018 for all Prime subscribers as Amazon Wardrobe before the company later changed its name. Through it, Prime members can order up to six items, try them for seven days, then pay for what works and send back the rest — like a very basic version of Stitch Fix’s curated clothing service. But a big part of that is returns, which is something the company has been trying to cut back on.
The discontinuation of Prime Try Before You Buy comes after years of cost-cutting at the company, as CNBC points out. That’s included massive layoffs and shuttering physical stores, as well as scaling back some of its efforts in the grocery industry.
Here is the full statement Tagay provided to The Verge:
Given the combination of Try Before You Buy only scaling to a limited number of items and customers increasingly using our new AI-powered features like virtual try-on, personalized size recommendations, review highlights, and improved size charts to make sure they find the right fit, we’re phasing out the Try Before You Buy option, effective January 31, 2025. Of course, customers will continue to enjoy fast, free shipping, with easy, free returns on our full apparel selection.